My old roommate, Hannie from Utrecht, asked me if I was looking for a concept store.
After answering with yes she responded by saying we should take a look at Spring Stores, in the center of Utrecht.
I often chat with old friends using Facebook, Hannie being one of them.
I told her that we’re always looking for nice and unique stores, preferably with a good story behind it.
“Well”, she said “then I know just the place for you.”
On the Facebook page of her company, Kade 5, I saw that she worked together with Spring Stores and wanted to know more about it.
Hannie told me that she rents a shelf there, and now has her own mini shop in a way, along with many other entrepeneurs.
This got me interested and it seemed like a nice plan to investigate more on this topic.
So Désirée, my son, Laurens, and I traveled by train to Utrecht.
When we just arrived outside of the train station we were confronted with an enormous amount of cyclists.
It wasn’t rush hour, so we presumed that the best way of transporting yourself in the center of Utrecht was by bike.
Look at the video for an impression of the store.
After walking past the canals, the Dom tower and the Drift, we arrived in the, now trendy, Voorstraat, where Spring Stores is located.
We were welcomed by co-founder of Spring Stores, Robbert Wilmink, who founded the store together with Stephan Mulders.
There were already a fair few people walking around, so we first started with browsing the store.
Hannie showed us the way around the store and we were stunned by the great range of different products we encountered.
All products we came across were special and there was a wide variety of products throughout the different shelves.
The interior with bright colours and the natural-wooden shelves created a nice atmosphere.
While we were browsing the store, Robbert was busy informing the people about certain products.
When there were a lot less customers in the store Robbert enthusiastically told us the story behind Spring Stores.
What impressed me the most about their story was that both Robbert and Stephan both lost a parent at a young age, which made them aware that life is short and that you should make the most of it while you are here and that everyone should pursue their dreams.
At first the two entrepreneurs wanted to take their own products onto the market, but they came across different obstacles which made this very difficult for them.
This struggle gave them the idea to help other entrepreneurs become successful.
The name comes from the English word spring, the season where every plant and every flower flourishes.
This is a good representation of what the stores does for entrepreneurs.
It gives them the possibility to flourish and grow, so the store can be seen as the season spring.
Spring is also seen as a season which inspires people and makes them feel good.
Accessible for everyone
Spring Store offers entrepreneurs an accessible way to bring their products onto the market by renting shelves in the store.
The only criterion is that the shelf must be rented for at least 3 months.
There are no additional costs, no minimal buy in, no longstanding contracts and the store does not take a percentage of the profit made by the products.
There’s even a possibility to rent storage space for extra items.
Spring Stores looks at potential products, and sees if they fit within the concept of the store and that they aren’t mass produced or the product of child labour.
They have to be fair products, said Robbert.
Why does the concept of Spring Stores appeal so much to Trendbubbles?
The concept of Spring Stores fits well into the current trends.
There is a shift in the way society thinks.
The individualistic way of thinking gets overthrown by cooperation.
Empathy and real contact represent this increasing value.
Spring Store offers entrepreneurs the possibility to create a network and even work together with them.
There are regular meetings where people can meet other entrepreneurs and expand their network.
The Spring Store concept strives to inspire and show that a company can be successful not only through making a lot of money, but also through helping other people.
We found some business cards from the participants on the shelves in Spring, so this makes it easy to contact them.
We foud the cards of: Kade 5, Studio Big, Woodstylz, Atelier Het Persje, Tante Taat, IsaBella, HebbeRing, Love Life, Roses are Red, Sieraden op maat, Beleef je verbeelding, Hanna Maakt, Marian Dessing, Belle Laine, Silly Screens, Sublo, Totaal Verknipt, Belle ReDesign, Mvbags, SeeMeJewelry, Onder Moeders Paraplu, Bright Delight Feng Shui , El & Fritzzz ..
Spring is currently working on a web shop.
You can get inspired by Spring Stores, even without going there, although a real visit leaves a better impression and we highly recommend it.
Have you already discovered Spring Store, or do you have something to say about the concept?
Let us know in the comment section below the blog.